PRObono Australia: Companies and Charities Come Together to Inspire Better Corporate Giving

Note: This article was originally published on the PRObono Australia website by Luke Michael.

A number of leading companies, charities and government agencies will join together to try and inspire more and better corporate giving at scale, at an innovation think-tank event to be held in Sydney this week. 

The Corporate Social Impact Challenge 2018 will take place from 31 January to 1 February, and will include some of Australia’s biggest companies including Westpac, Qantas, IAG and PwC.

The event has been organised in response to recent research findings from socially-driven company Purposed, which indicated that charities were increasingly reliant on giving from their corporate allies.

The research revealed that corporate grants and funding made up 20 per cent of charity revenue in the last financial year alone.

Surveyed charities, including Wesley Mission, National Breast Cancer Foundation and Landcare Australia, were found to benefit from more than 175,000 hours of corporate volunteering over this same period.

Tom Ferrier, the managing director and founder of Purposed said: “Our research echoed the findings in the Giving Australia reports, and was part of the motivation for our event. If both corporates and charities extract huge value from corporate giving, how can we make it easier to inspire more giving, with a focus on better giving to make it more impactful?

“This prompted our idea to host a think tank style workshop dedicated to this challenge, then pitch the best ideas to a shark tank of high-profile experts in the giving space.”

The Shark Tank event, being held on 1 February, will feature high-profile names including CEO of the Minderoo Foundation Nicola Forrest, television presenter Jessica Rowe AM, Professor Kristy Muir from the Centre of Social Impact and Philanthropy Australia CEO Sarah Davies.

Read the full article on the PRObono Australia website here.

PRObono Australia