About Us

About Purposed

At Purposed, we come to work everyday because we want to help solve the most pressing problems of our time.

We exist to amplify the social, community and environmental benefit generated by those wanting to do good.

  • Purposed is a profit for purpose organisation, an Australian registered company (Purposed Pty Ltd)
  • Purposed has Pledged 1% and encourage our employees to do so

Purposed identifies the B Corporation declaration (http://bcorporation.com.au/what-are-b-corps/the-b-corp-declaration) and is working towards B Corp certification

Our Team

Tom brings deep IT leadership and business transformation expertise, having worked for companies listed on the ASX20, NASDAQ as well as private enterprise. But this pales in comparison to the passion he brings to create breakthrough experiences, and inspire a sense of belief that stretches our abilities beyond what we thought was possible.

What's at the top of Tom's bucket list
There is only one thing on Tom's list. To create an experience that truly inspires people to help solve the most pressing problems of our time. Actually, there is a second... To see the Wallabies finally bring home the Bledisloe.

Tom's Purpose
Helping avoid the pain of terminal illness.

View Tom's credentials on LinkedIn

Tom Ferrier


Katherine  Jude


Katherine optimises Purposed’s operations, people and partnerships. With a 20+ year business consulting background, she’s helped large corporate and government organisations improve performance through the implementation of better practices, processes and enabling technologies. Katherine’s passionate to utilise her business transformation expertise to help transform social and environmental impact.

What's at the top of Katherine’s bucket list
Experiencing different cultures and the global world we live in.  45 countries so far, Japan next.

Katherine's Purpose
Improving mental health and wellbeing outcomes.

View Katherine's credentials on LinkedIn

Emma has a corporate career spanning 20 years. She brings a wealth of experience in all things finance from strategy, financial modelling and capital structuring, and has worked across the private, non-profit and government sectors. As a recent MBA graduate, Emma is looking to leverage her financial expertise to create economic and social impact.

What's at the top of Emma's bucket list
French Open Tennis - the last one on the list of the Grand Slams!

Emma's Purpose
Emma's passionate about creating economic value through leveraging the power of underserved markets and believes we can all be agents of change to create a better world.

View Emma's credentials on LInkedIn

Emma Hunt

FINANCE & Commercial

Anna Jumppanen

Marketing & communications

Anna brings with her 10+ years of experience working in various roles, companies and industries. Her speciality is digital marketing and she has worked with some of the leading Australian and International brands. Anna’s passion to explore new countries, cultures and languages has led to her living in 6 different countries during the last 8 years.

What's at the top of Anna's bucket list
I’m fortunate enough to be able to say that I’ve already ticked off most things on my bucket list, thus no more bucket list. Now it’s all about trying to live in the present and finding joy in the little everyday things.

Anna's Purpose
Help people live more authentic, thus happier lives.

View Anna's credentials on LInkedIn


There’s a certain way we work, that only attracts and retains a certain type of person. Those who are genuinely aligned with the Purposed Values

It’s when all these elements come together, we strike a balance that breaks tradition and delivers something special.

This is what it takes to be Purposed. This is the way we work.

  • We love what we do
    and have fun while we do it

  • We collaborate and co design
    to solve problems, it’s in our DNA

  • We do things differently
    to make everything easier, more meaningful and more impactful

  • We challenge each other, but are still family
    because honest conversations and different ideas are what make us better

  • We bring our authentic self to work
    because being ourselves drives collective well-being

  • We deliver with integrity.
    We do what we say we are going to do 

We don't currently have any open positions

Our Strategic Partners

To deliver a breakthrough experience, we have spent considerable time and effort identifying partners who are recognised as leaders in their respective industries. All working towards a shared vision, our partnership model allows us to draw upon a wide range of expertise to conceive new and innovative solutions while also providing the ability to rapidly scale and deliver for our clients.

Partner agreements currently being finalised.  Check back soon!

Contact Us


11 York St, Sydney
NSW Australia 2000